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Breakthrough Branding: Positioning Your Library to Survive and Thrive By Suzanne Walters, Kent Jackson
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- Sales Rank: #2459125 in Books
- Published on: 2013-05-16
- Original language: English
- Number of items: 1
- Dimensions: 11.02" h x .46" w x 8.50" l, .0 pounds
- Binding: Paperback
- 216 pages
About the Author
Suzanne Walters was the director of marketing and development for the Denver Public Library, director of marketing for the Regional Transportation District of Denver, developed nationwide programs of aluminum recycling for Adolph Coors Golden Recycling Corporation, and was a statewide coordinator of volunteers and events for the PBS station KRMA-TV. Currently, she is the president of Walters & Associates Consultants and conducts marketing workshops and seminars for libraries both nationally and internationally. She serves on the graduate faculty of Regis University, facilitating courses in social marketing.
Kent Jackson, PhD, CPCU, owner of Jackson Research, Strategy, Solution, LLC, provides consulting services for a variety of for-profit and nonprofit enterprises, including education, professional associations, medical and human service providers, homebuilders and developers, insurers, and professional service firms. For nearly a decade, he was a principal and director of research for a graphic design and branding company. He currently serves on Regis University's graduate faculty, teaching social marketing and organizational leadership, and as a resource consultant to DiscoveryOnstage, a Los Angeles based theatrical education and performance company.
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