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Consumer Behavior: Buying, Having, and Being (12th Edition)
Download Ebook Consumer Behavior: Buying, Having, and Being (12th Edition)
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For courses in Consumer Behavior.
Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.
Also Available with MyMarketingLab™
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
NOTE: You are purchasing a standalone product; MyMarketingLab™ does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:
0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText -- Access Card Package
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Product details
Hardcover: 624 pages
Publisher: Pearson; 12 edition (January 24, 2016)
Language: English
ISBN-10: 9780134129938
ISBN-13: 978-0134129938
ASIN: 0134129938
Product Dimensions:
8.6 x 1.1 x 11 inches
Shipping Weight: 3.1 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
165 customer reviews
Amazon Best Sellers Rank:
#38,004 in Books (See Top 100 in Books)
I am about to graduate from Northeastern and this was the book for one of my final elective courses, Consumer Behavior. I run several websites so it is absolutely critical to me to understand how web visitors think about content, make selections, and build affinities with brands. The book provided wonderful information in all areas.The book is full color and provides a wealth of examples of ads, labels, and other material so you can understand what is being presented. You can see visually how some styles of promotions draw users in, while others repel the users to convince them to stop doing something (for example, using drugs). The book uses real life stories mixed in with theoretical explanations to help you explain the concepts.There is a good mix of cross-cultural information, to help readers understand how marketing to an American audience differs from marketing to the Chinese, for example. It also delves thoroughly into sub cultures, from African Americans to tweens to Harley riders. It discusses the challenges of narrowing down social class in our mobile society. It discusses how buyers have ongoing "wars" in their heads between the rational decision making process and the emotion-driven pleasure center.I enjoyed the book immensely and found much of its material immediately valuable for my daily work. I imagine most people who read this will find it helpful, if not for what they do for a living, then in how they themselves are being marketed to and are making decisions.I have a minor "factual" issue I'd like to point out. On page 535 the author perpetuates the myth that we don't throw rice at weddings now because it makes birds' stomachs' explode. This absolutely is NOT TRUE. Birds eat rice naturally and their bodies deal with it fine, even when it's not cooked. There were no rice cookers in nature :). The reason churches asked people to stop throwing rice is that it's a royal pain to clean up.So, that point aside, I do recommend the book.I purchased this book with my own funds to take my class.
This book gets the job done, but certainly needs to be thrown away when I return it in a few days. I used this book for my consumer behavior course in college. The entire book has been vandalized with snarky remarks and inappropriate comments. I felt uncomfortable sharing this book with my friend in class because of the comments someone has written throughout this textbook. I was so annoyed when I had to read this book and look at the unnecessary remarks, however it was usable so I kept it and read through because it was so cheap to rent.
Interesting differences between peoples class and their purchases. Blue/white collar etc. Perceptions, attitudes, values, thought processes, how the internet has changed everything, and people are doing more online purchases than stores.
This book offers a beautiful perspective of the consumer's world with real world examples and lots of pictures for us visual folks. The author itself has a lucid writing style which enables him to flow through the book and making it seamless to read. There are a lot of " Haha " moments and included are real world facts and stats that will surprise you if you did not already know. This book is Good Game.
Rental for class. Book was overall in good condition except for page 201 & 202. I inspect my rentals before using and I noticed inside corner was ripped and falling out of book. I taped it back in, but hope that I dont get blamed for the tear as I treat all my rentals carefully.
It's a textbook. What could I possibly write about a textbook? It's informational. It's boring. Great for paperweight. This book does not stand out from any other marketing/business book. If you can avoid reading this book somehow and instead go out in the real world and just start a business and try something, do it. Real world experience is 1000% better than a textbook.
I really like this book. It has a very current focus that reaches around the world. It's easy to read and very informative. I am using it for a consumer marketing class that I'm taking. One of the things that I really like about this book is that it is full of advertisements from all over the world. I also have an interest in graphic design and advertisement, so I have a lot of fun reading this book and looking at the pictures!
This was one of the most interesting textbooks I've ever came across! Totally recommend even if you're not majoring in marketing!
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