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The Innovation Journey By Andrew Van de Ven, Douglas Polley, Raghu Garud, Sankaran Venkataraman

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Review
"What this book is about is a true mapping of the leap-forward-fall back world of innovating today. It is frank and objective, and the authors seem determined, much to their credit, not to make the process seem simple or sanguine. ... You will find here, more than anywhere else, the secrets of real innovation in the real world. Given the sweep of this book, it's amazing how this expansive research could be compressed into such a short work. Team Van de Ven has helped the world immensely by writing this factual account of the hard task of getting new products and services to market. They have shown the innovation journey to be hard--but understandable. And that's a mighty step forward!"--Management General - The "New Ideas" Website
About the Author
Andrew H. Van de Ven is Vernon H. Heath Professor of Organizational Innovation and Change in the Carlson School of Management of the University of Minnesota. He was 2000-2001 President of the Academy of Management and is a Fellow of the Academy of Management. Douglas E. Polley is Professor of Management at St. Cloud State University.Raghu Garud is Alvin H. Clemens Professor of Management & Organization at Smeal College of Business and Research Director of the Farrell Center for Corporate Innovation and Entrepreneurship, both at Pennsylvania State University. S. Venkataraman is Master Card Professor of Business Administration at the Darden School of Business, University of Virginia, and Research Director of The Batten Institute.
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